MICA Social Design students collaborated with Gensler, a global architecture firm, to expand opportunities and impact for Details, a social enterprise that provides a sustainable alternative to the deconstruction of vacant buildings as well as job creation for people with barriers to employment in Baltimore.
After conducting site and resource research, literature review, and interviews, students utilized design thinking and design strategy to offer creative consultancy. The work resulted in developing the concept for a product line to reuse deconstruction material. After filtering ideas through Details' mission constraints, the team determined that the products would tell a narrative about Baltimore history and the progress ofBaltimore’s most economically disadvantaged neighborhoods, be produced by the local community, promote skills training, foster job creation, be environmentally sustainable, and be profitable enough to support the Details social enterprise. Concepts for product development included sidewalk chalk, wooden toys, and furniture design.
Partners: Gensler, Humanim, Details, MICA MASD
Co-Designers: Amanda Allen, Mira Azarm, Becky Chen, Sharon Kong, Jonathan Erwin, Cinnamon Janzer, & Heejin Suh